First, you create your templates. The first step is to create your e-newsletter, companion blog and companion mini-site templates. Easily upload your images and logos and any graphic standards you already have. If you want to give your e-newsletter, blog and mini-site individual names or titles, they can easily be incorporated into the mastheads. Our flexible templates ensure that your content is easy to navigate, and that your layout appropriately highlights the regular features and topics you'll want to include on a regular basis. Additionally, there's plenty of space for special features like quick polls, surveys and calendar of events. Then we host and distribute them. Once your Loyalty Lifter templates are created, take your subscriber lists and load them into our database tool. After you put your content into the templates, we'll post and distribute and then keep track of what happens! The e-newsletter, companion blog and companion mini-site will generate separate, easy-to-interpret graphical reports that will tell you what your members are interested in most, as well as e-marketing metrics such as click-through rates to your club's website, refer-a-friend hits and basic send, delivery and open rates. It really is a comprehensive, all-in-one e-communications solution! Over and over again. The key to effective member marketing and retention is to publish regularly so that members will always feel like something new is going on — very important in such a trend-driven business. We'll work out a publishing schedule that works best for both you and your membership.