• An embeddable survey lets you poll your membership and test interest in new products, services or merchandise offerings.
• A calendaring tool continuously promotes special events and open houses, and the arrival of a new program or equipment.
• Refer-a-friend function lets current members – your best advertising – pass your programs on to new prospects.
• Content tracking tools show you which articles and information subscribers read the most – so that you can continuoulsy respond with more relevant and meaningful content, while gleaning valuable research directly from your members.
• Database management, hosting and delivery services that constantly track delivery, open and refer-a-friend rates.

The e-newsletter, companion blog and companion mini-site all rely on a single, no-programming-skills-required publishing tool. They're each based on a template – which can be customized according to your club's content needs, and branded with your club's graphics, logo and name.

All three vehicles are extremely flexible and can be deployed with your specific marketing needs in mind. For example, you can use the e-newsletter as a membership-wide publication; use the companion blog (blogs let you hold real-time dialogues with members) to provide guidance and generate discussion on a specific subject between your trainers and their clients (like nutrition or getting fit for golf season). The companion mini-site can be used as your activity center, featuring a calendar of upcoming events and new program introductions. Or say you want to create an online destination just for yoga enthusiasts or bodybuilders – the companion mini-site fits the bill perfectly.